Understanding word associations improves a marketer's understanding of consumers. As an analytics professional, I get asked about key performance indicators (KPI) all the time. But if someone were to ...

Researchers have for the first time matched images of brain activity with categories of words related to the concepts a person is thinking about. The results could lead to a better understanding of ...

Over 100 years ago psychologist Carl Gustav Jung penned his theory of 'complexes' where he explained how unconscious psychological issues can be triggered by people, events, or Jung believed, through ...

Research finds participants’ recall of certain material decreased after being played audio while asleep Playing sounds while you slumber might help to strengthen some memories while weakening others, ...

In an effort to understand what happens in the brain when a person reads or considers such abstract ideas as love or justice, Princeton researchers have for the first time matched images of brain ...