YouTube, the internet’s biggest video streaming platform, continues to flex its muscles as an advertising powerhouse, again ...

Alphabet reported total revenue of $102.35 billion, up 16 percent year over year, and earnings per share of $2.87, with both ...

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

YouTube appears to have rolled out a new update. This update comes at the cost of the mobile viewing experience.

Google's advertising revenue reached $74.18 billion in the third quarter, up 12.6% from $65.85 billion a year ago. Google ...

YouTube Shorts have now surpassed videos in revenue, so don’t be surprised if creators start uploading clips over long-form ...

Alphabet reported its first-ever publicly reported advertising revenue decline for YouTube amid a worsening macro outlook. The divergence in advertising revenue between Amazon advertising and YouTube ...

YouTube is a fantastic platform for businesses to reach out and connect with their target audience. With over 1.7 billion monthly visitors, it offers an incredible opportunity to build brand ...

Alphabet CEO Sundar Pichai teased that YouTube was "already benefitting" from AI investments, as the company touts a $15B annual subscription business. By Alex Weprin Senior Editor In a blowout ...

YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising ...

There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

Crackdown in part a response to increasing scrutiny of gambling-focused content aimed at underage viewers or promoting unlicensed operators.