Amazon did its part during Prime Day and went so far as to extend the niceness into this weekend, not just promoting its own Fire TV Stick but also shining a spotlight on its direct competitor, Roku streaming stick HD (2025 edition). This item is now one of the top ten sellers in the Electronics department on Amazon, and for good reason.

The Roku Streaming Stick HD is the most deeply discounted at 33% off, though bear in mind that it's limited to 1080p (no 4K streaming). Roku's Streambar SE is also an interesting product, as it combines a soundbar with built-in 4K and HDR streaming support. So, you can give your TV a sound and streaming upgrade in one fell swoop.

All good things must come to an end, including Prime Day. While Amazon's annual sales event has been extended this year, yesterday (July 11) marked the final day of deals. But if you're still looking to save big on a new TV, there's good news: You can still find plenty of leftover Prime Day deals still live this weekend.

Head to Amazon to get the Roku Streaming Stick HD for just $20, down from its usual price of $30. That’s a discount of 33% for Prime Day.

Amazon Prime Day 2025 doesn’t officially kick off until tomorrow, July 8, but we’re already seeing some top products reach all-time low prices. You read that right: lowest prices ever. One of those great finds is the 2024 Roku Ultra 4K streaming device.

This latest TV deal provides a great screen upgrade that doesn’t blow your entire Prime Day budget. Amazon has quietly dropped the 65-inch Roku Smart TV (from the Select Series) to just $348 — a solid 23% off its usual $449.99 price. At its lowest-ever price, this is one of the best big-screen bargains we’ve seen so far.