On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference launching a modernization of its brand identity, marking a new era for the league and its members.

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing college-sports landscape.

The American Athletic Conference is rebranding itself as the American Conference as part of an effort to elevate its position in college sports.