This specifically refers to decisions where there are perfectly acceptable options in front of us, yet we struggle to choose just one.” McGinnis coined the term FOBO, as well as FOMO, back in 2004 ...

“If you want to avoid feeling FOBO, you have to separate what you want from what you do to try to get it,” McGinnis said.

Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

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McGinnis coined the term FOBO, as well as FOMO, back in 2004 when he was a student at Harvard Business School and wrote an article titled “Social Theory at HBS: McGinnis’ Two FOs.” ...

These days, people are generally familiar with FOMO, the fear of missing out. Some have even learned to embrace JOMO, the joy of missing out. But a lesser known (yet related) phenomenon is FOBO.