But fewer people are familiar with a related and similarly potent force: FOBO. If you’re someone who agonizes over every big and small decision (even after the choice has been made), then you ...

Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

Forget “fear of missing out.” The latest anxiety-inducing trend is “FOBO” — or “fear of a better option.” In other words, people are constantly ruminating on the “what if.” ...

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What you’re feeling is FOBO – the even worse cousin of FOMO. It’s a problem intricately entwined with the modern age, causing paralysis over what should be even the most trivial of decisions.

But fewer people are familiar with a related and similarly potent force: FOBO. If you’re someone who agonizes over every big and small decision (even after the choice has been made), then you’re ...