NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice ...

When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

The booming, baritone narration by Jim Fagan is as much a part of 1990s NBA games as Bugs Bunny selling shoes with Michael ...

Michael Jordan is returning to our television screens. To do what? I have no idea. But does it really matter? Guys. We're ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

Michael Jordan will join NBC's NBA broadcasts as a special contributor. NBC is trying to tap into the nostalgia of Jordan-era ...

Fagan’s Voice was Synonymous with NBC Sports’ NBA Coverage from 1990-2002, Narrating Show Opens and Promotional Spots for ...

NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In ...

NBA playoffs are still going on, but NBCUniversal is already looking forward to resurrecting its broadcasts for the 2025-2026 ...