Cable's MSNBC Will Change Its Name Later This Year
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The Desk on MSNMSNBC to rebrand as MS NOW under Versant ownership
MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.
MSNBC is changing its name in its spinoff from Comcast’s NBCUniversal.The left-leaning cable network will rebrand as My Source News Opinion World, or MS NOW, staffers were told on Monday.The shift is part of an effort to distance the network from its NBC heritage and establish its own identity ahead of the planned spinoff of the bulk of NBCUniversal’s cable networks later this year,