The storied rivalry between the Ohio State Buckeyes and Michigan Wolverines, which has defined generations of college ...

The NIL platform Opendorse estimates the NIL market is expected to reach $1.67 billion in the 2024-2025 school year. The ...

Arizona State football coach Kenny Dillingham knows how important NIL deals are in the modern college football landscape.

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

Washington State quarterback John Mateer has a decision to make about his future in Pullman. The redshirt sophomore can take ...

The Washington State Cougars are having a phenomenal season in the now defunct Pac-12, sitting at 8-1 and ranked No. 19 in ...

Dave Portnoy, the founder and owner of Barstool Sports, says he may be playing a part in the significant NIL package ...

But the senior is believed to be the first collegiate athlete to throw a legal challenge at the federal agency over the name, ...

No. 1 recruit Bryce Underwood is expected to get a whopping $10.5 million NIL offer from the Michigan Wolverines, who are ...

In the season following Caitlin Clark's departure from women's college hoops, JuJu Watkins of USC women's basketball is the ...

LSU commit Bryce Underwood has seemingly denied Michigan's reported record-setting NIL offer. Underwood made a post to ...