These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

As 2025 begins, marketers are concerned with looming tariffs, preserving creativity amid increasing AI and retaining talent.

Publicis Groupe implemented cuts within its diversity, equity and inclusion teams at the end of last year—both at a holding ...

Universal Ads from Comcast’s FreeWheel aims to compete with tech giants in aggregating inventory for first-time TV marketers.

German engineering and technology company Bosch will air its first Super Bowl commercial, the company announced Monday at a ...

During CES, NBCUniversal will kick off sales efforts for its 100th-anniversary slate, which includes the 2026 Super Bowl, ...

Disney is evolving how it sells live sports to programmatic advertisers on its streaming platform by creating a new ...

As part of the transaction, Disney will fold its Hulu + Live TV business into Fubo, creating a new venture that will be 70% ...

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...

Among today’s creative highlights, Kia orchestrates a sweet marriage proposal in Times Square on New Year’s Eve; MilkPEP appeals to gamers through an unlikely therapy session; and Outback Steakhouse ...