The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...

More businesses are becoming conspicuously quiet about their commitment to environmental, social and governance (ESG) ...

The U.S. government’s monopoly case relies on the definition of digital ad markets, and whether Google unfairly controls them ...

Rounding out the supporting cast are Nadia (Aidan spelled backward), an amorphous cloud of black smoke; Mr. 1021, a ...

The IPG network makes leadership and operational changes while seeking new momentum for CRM agency MRM fresh off its McDonald ...

Also: Snap makes sharing metrics with brands easier for creators, macroeconomic news in a nutshell, and more data-driven news ...

While Latino audiences wield a great amount of economic power and influence as consumers, Latino traditions also greatly ...

Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

Brands’ increasingly robust in-house capabilities are also contributing to an increase in agency roster models, according to ...

The incumbents on the brands are Omnicom’s GSD&M (which mainly handles Dodge) and Stagwell’s Doner. Jeep, whose creative is ...

Streaming has transformed fall marketing strategies for broadcast networks, but presents new possibilities for the futures of ...

More than a dozen executives at indie shops including W+K and Mischief USA share their advice and success stories.