Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

That is the potential future offered by AI agents, which will be the key area of AI development in 2025, according to AI ...

At 12:30 p.m. ET on Nov. 20, Ad Age will host a roundtable with members of Gen Z to hear what brands are catching their eye, ...

Cash App has evolved “Weird for Real” scam awareness campaign from Mischief @ No Fixed Address to focus on internal products.

J.P. Morgan is targeting tech startups as clients after Silicon Valley Bank, First Republic Bank and Silvergate Bank ...

Among today’s creative highlights, Yung Gravy pitches whiskey (not gravy) for Thanksgiving; JD Sports rethinks family in an ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff ...

Last month, Chris Buckwell, senior brand manager at Heineken’s Beyond Beer team in the U.K., wrote on LinkedIn that he was ...

When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...