CUPERTINO, Calif. -- Apple has unveiled the new iPhone 11 during an event at its Cupertino headquarters today. Here's the latest on the Apple Event (all times local): 11:35 a.m.

Apple is holding a special event Sept. 10 in Cupertino. Here's what to expect from the iPhone 11, Apple Watch 5 and more.

The iPhone 11’s $699 price tag and iPhone XR’s permanently discounted $599 starting cost are a hint of Apple’s future and suggest it’s doubling down to regain its lost market share.

Apple slightly prefers a Wednesday launch to a Tuesday, historically, but has always been scrupulous at avoiding September 11 to avoid clashing with the memorial events taking place that day. 10AM ...

CUPERTINO, Calif. -- Apple has unveiled the new iPhone 11 during an event at its Cupertino headquarters today. Here's the latest on the Apple Event (all times local): 11:35 a.m.

CUPERTINO, Calif. -- Apple has unveiled the new iPhone 11 during an event at its Cupertino headquarters today. Here's the latest on the Apple Event (all times local): 11:35 a.m.

CUPERTINO, Calif. -- Apple has unveiled the new iPhone 11 during an event at its Cupertino headquarters today. Here's the latest on the Apple Event (all times local): 11:35 a.m.

CUPERTINO, Calif. -- Apple has unveiled the new iPhone 11 during an event at its Cupertino headquarters today. Here's the latest on the Apple Event (all times local): 11:35 a.m.