Just when it seemed clear exactly what was coming when for the new iPhones, a new part of the puzzle has become apparent.

The most likely iPhone 17 event date is now the rumored iPhone 17 event date. No surprises there. But when should we expect Apple to actually confirm the date of its next big product reveal, and what should you make of that event invite leak on social media?

Based on that, it's anticipated that the event will take place in the week of September 8. As for which day, Gurman adds that Apple favors Tuesdays, with some exceptions in recent years.