In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

Direct mail is effective with Hispanics, judging by a new report from the Direct Marketing Association. The DMA found in a survey that 92% of all marketers and agencies in the Hispanic market use ...