This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

Developer Niantic is preparing to roll out a new "AR+" mode that makes Pokémon look like they're truly part of the world around you. Share on Facebook (opens in a new window) Share on X (opens in a ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

TEST SUBJECT - In a simulation, Navy Lt. Anh Nguyen, a master’s student who is currently evaluating the use of the IVAS augmented reality software, initiates treatment of a wounded warfighter by ...

The U.S. immersive entertainment market is set for a remarkable growth trajectory, with its size anticipated to soar from USD 40.15 billion in 2024 to USD 281.05 billion by 2033, marked by a CAGR of ...

Augmented reality (AR) is enhancing customer service in various ways. This includes bolstering personalization for customers, assisting technology companies in guiding non-technicians through product ...

Recent advances in virtual reality (VR) and augmented reality (AR) have introduced transformative approaches to molecular visualisation and interactive modelling. These immersive technologies allow ...

Based on insights from Towards Packaging, the global augmented reality in packaging market will likely grow from USD 383.34 billion in 2025 to around USD 709.50 billion by 2034, expanding at a CAGR of ...

Glorious Cannabis is using AR technology to promote its Icewater pre-rolls. Credit: Courtesy photo Glorious Cannabis is going high-tech to spread the word about its “Ice Water” bubble hash-infused pre ...