G-Star Raw is going deeper into the technology space with its latest denim launch. The fashion brand on Tuesday released an AI-designed denim collection that was created with AI app Midjourney. With ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. When it came time to launch its colorful new spring ...

A store that sells jeans for up to $340 a pair is headed to downtown Detroit. Dutch brand G-Star RAW is "known for its innovative and cutting-edge style in the world of denim," according to a posting ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. G-Star RAW says Snoop was the perfect partner to ...

The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com.

Denim has rightfully earned its reputation as a dirty business, but denim brand G-Star Raw is continuing its efforts to shape a new future for the fabric with the development of the first-ever Cradle ...

Sustainability and ethics have never been more in vogue and, as shoppers, we're increasingly prioritising these values when we buy our clothes. So, three cheers to G-Star Raw, which bypassed all this ...

G-Star Raw found an out-of-the-box way to highlight the possibilities of denim waste at Milan Design Week. The brand teamed with Dutch artist and designer Maarten Baas for “More or Less,” an ...

Who says you can’t get up to new tricks with old duds? Not Nanna and Simon Wick, the Copenhagen-based sister-and-brother act behind upcycling brand Division, which in a short time has gathered a big ...

It’s a foggy day in Amsterdam as we pull up to the Rem Koolhaas designed headquarters for Dutch denim label, G-Star RAW. The imposing building, which was once an airplane hanger, is like an island ...