Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention ...

A package redesign to give a well-known product a fresh face is no small feat—it's a delicate dance between honoring a brand’s heritage and embracing modern aesthetics.

Because packaging reaches consumers at the critical moments of purchase and consumption, it has become an important marketing tool for food manufacturers and retailers. In this paper, I first review ...