Mihir Haria-Shah, head of media at Anything is Possible, says it was “clever” to use Love Island to announce the show’s return. “I imagine a significant proportion of the audience isn’t familiar with ...

Opportunities are available for both on and off-air sponsorship of the long running serial to dovetail with the Mancunian drama's 60th anniversary at the end of this year. Earlier this week, ITV chief ...

ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous ...

ITV has announced sponsorships deals with two of its most successful shows, which will hopefully ease the pressure of its falling ad revenues. A new series of Wild at Heart will return to ITV later ...

ITV is on the verge of securing broadcasting rights for the inaugural Nations Championship after tabling a bid of £90m to ...

Checkatrade.com has been announced as the sponsor of The Americans, a new US import which is set to be aired on ITV from 1 June. The Americans is a period drama focusing on the complex marriage of two ...

ITV is to take over from Channel 4 in sponsoring the Theatre Director Scheme, the longest running training scheme of its type in the UK. ITV is to take over the sponsorship of the Theatre Director ...

ITV has announced a raft of new sponsorship deals across its properties. In a deal with FremantleMedia Enterprises, shopping centre owner The Mall will sponsor the next series of the Talkback ...

The Co-operative Group has agreed a seven-figure deal with ITV to become the main sponsor of the broadcaster's national weather updates. The 12-month agreement will see promotional idents for ...