Launching with a range of 16 flavours seems quixotic for a market dominated by Frito-Lay - especially since tobacco-major-turned-FMCG-player ITC’s previous attempt at snacking, Bischips, failed to ...

All India Pickleball Association (AIPA) has signed a five-year partnership with snacking brand Bingo!, part of ITC Foods, with the objective of promoting Pickleball in India. The partnership will ...

Bingo! Mad Angles, the brand from ITC, has unveiled its wickedly witty Halloween protest campaign, 'Desi Bhoot Bachao' (We'll Fear Our Own Desi Ghosts). With its signature humor and cultural pride, ...