In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Is influencer marketing the future of brand communication? Know how micro-influencers, authenticity, and blockchain ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue? Explore why consumers are pushing back.

Brand interest in sponsored content, as opposed to traditional social ads, continues to rise and create opportunities for influencer partnerships, with 92% of brands intending to increase their ...

Companies like LTK and ShopMy are introducing new features to draw in everyone from niche YouTubers to Meghan Markle.

Crucially, Unilever’s pivot also reflected how far the ecosystem has matured. The company that once led the charge against ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is ...

Cooper Munroe is CEO of The Motherhood Inc. For two decades, The Motherhood has connected regulated brands with influencers in every niche. When influencer marketing first rose to prominence, the ...

Nestled in the pulsing heart of Los Angeles, where creativity meets technology, lies a revolution in digital marketing—Runway Influence (RWI). From this urban crucible, RWI harnessed the power of high ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...