One of the key departments that you will need to enlist to support your program is marketing—to help launch your program, plan your meetings, create your materials and promote your initiative.

Marketing has a place at the C-suite table as a “force multiplier,” defining how companies grow revenue, win business ...

Marketing is perhaps the most important component in determining a business' profitability and success. There are five functions that clearly illustrate the importance of marketing in a business.

What Is Advertising as an Organizational Function?. Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often ...

Structuring the marketing function to deliver a high ROI is challenging today. And that’s leading many companies to rethink old marketing structure models.

Rhonda Clark of AAM and Christine Nelson of Ingenuity Marketing lay out how firms should be structuring their marketing functions throughout their life cycle.

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

Pivoting to focus on fewer, high-quality ads and investing more heavily in digital is paying off for Unilever. The launch of its in-house agency U-Studio in 2016 helped the company save money on ...

Cerulli Associates’ latest report, European Marketing and Sales Organizations 2019: Harnessing Technology to Win Business, shows that the role of asset managers’ marketing function is evolving from ...