Journal of Management Information Systems, Vol. 30, No. 4, Neuroscience in Information Systems Research (Spring 2014), pp. 151-178 (28 pages) This study examines two types of information commonly used ...
Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...
LMU researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...
This research investigates how normative influences surrounding television (TV) series impact product placement effects. Drawing from the influence of presumed influence (IPI) model of communications ...
Contemporary leadership styles promote democratic values and follower-centric approaches. But what should a leader do when these ethical strategies fail and the company associates refuse to implement ...
Researchers led by Ali Mahmoodi at the University of Freiburg in Germany have characterized brain activity that occurs when we are socially influenced to change our minds. Publishing in PLOS Biology ...
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