For any product, the aspirational path to “premium” often requires packaging that befits its lofty ambitions. This holds true for TV as much as it does for high-end liquor. Once upon a time, a spirits ...

You want a premium product, don’t you? Why? Because premium equals not just good, but the best things can get. It’s not just premium materials — glass, metal, ceramic, or titanium — out there to tempt ...

What is a premium advertising experience: art or science, man or machine? Machines, big data and other technology continue to push the advertising industry into the science, but Joe Mandese, Editor-in ...

Premium Economy delivers 5–8 more inches of legroom, wider seats, and deeper recline—offering a calmer, more comfortable ...

For the past two years, we have been covering in detail the impending arrival of Ultra HD (also known as UHD) to the masses. While we’ve seen the introduction of HDMI 2.0 (and subsequently HDMI 2.0a), ...

In fact, the movie opens with a Jewish scientist catching the literal ‘last train out’ of Berlin, which creates the emotional backdrop for Szilard’s need for sudden mobility. In a growingly oppressive ...

You've probably been there. Standing in front of the pump, eyes darting between regular, mid-grade, and premium. Premium just sounds better. It's more expensive, sure, but you feel premium means ...