FORM Smart Swim Goggles. Image via FORM. Smart devices have made our lives so much easier. Whether it's our smartphone, laptops, or even smart home appliances, there's always a new technology keeping ...

A mom-daughter duo turned a broken goggle strap into Splash Place Swim Goggles, scaling their family fix into millions in sales by 2025.

Competitive swimmers certainly like to track their performance, often using devices such as swim watches – the problem is, the athletes have to stop to look at those things. A Vancouver-based startup ...

Augmented reality has seen plenty of hardware failures, but investors are still interested in the platform’s potential to help consumers solve niche problems. Form has been building AR-enhanced swim ...

Eisenhardt is originally from Denmark, with a background in mechanical engineering and entrepreneurship. FORM was born out of a long-standing interest in integrating AR technology into swimming ...