A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

When you are running a small business, it is easy to look at chains like McDonald's with disdain, but there is a lot that you can learn from their success. Part of the success enjoyed by McDonald's ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Does your business identify your customers' needs for new product development (NPD)? And how can customer involvement in the process of NPD be effective? The idea seems simplistic in real-life ...

The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel for ...

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

It is said a good product will sell itself, but in an oversaturated and highly competitive market, that’s unlikely. Quality is not enough to ensure a product finds a loyal customer base; in the end, ...

Product Lifecycle Management (PLM) is a critical facet of business strategy that guides a product from inception through to its eventual withdrawal from the market. The concept of PLM recognizes that ...

Sophia Deluz-Bhan, COO and co-founder of Search Atlas Group, has scaled the AI-powered search marketing company from $2M to ...