Snapchat is prepping to allow direct response specialists to get access to its API for app install ads next year according to Ad Age. The frontline news from this move is that Snapchat is making a ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

Are you a print subscriber? Activate your account. 2 hours 12 min ago By Tim Nudd - 2 hours 53 min ago By Arvelisse Bonilla Ramos - 6 hours 12 min ago By Josh Campo - 6 hours 42 min ago By Sabrina ...

Snapchat has ran its first app-install ad, signaling a move towards scaling up the data it can offer to advertisers. The image-sharing app has apparently been eyeing up the format for some time in a ...

Snapchat is one of the most popular messaging apps in the world. Originally designed as a secure way to send pictures and video to someone else, the app intentionally makes anything shared ...