One such theory is known as two-step flow theory. This says that most people form an opinion about a given subject when they are exposed to the views of opinion leaders.

The journal published contribution from diverse areas of sociology with focus on social theory, social structure, social change, culture and politics in global perspective. Provides publications of ...

One such theory is known as two-step flow theory. This says that most people form an opinion about a given subject when they are exposed to the views of opinion leaders.