Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

How you position your company in the minds of your customers and within your industry is critical for prolonged success. If you want help to understand the power of brand positioning better ...

Stop confusing customers! Marketing pro Jennifer Kling reveals how to cut jargon, simplify messaging, and find your unique position. Learn her steps to talk like your customers for marketing that ...