LONDON — Men’s makeup brand War Paint for Men has opened its first store in central London’s Carnaby Street. The 499-square-foot store, which is right next to the department store Liberty, carries its ...

This War Paint ad fired up critics on Twitter. (Photo: War Paint via Twitter) A new campaign promoting makeup for men has critics up in arms, with claims that it perpetuates “toxic masculinity.” ...

In 2019, society is arguably more accepting of men who wear makeup than ever before. But, according to some people on social media, cosmetics brand War Paint is using "toxic" tactics to reach male ...

Gender fluidity is becoming less taboo, so when cosmetics brand War Paint — “Makeup Design By Men, For Men” — launched recently, they probably didn’t expect a backlash like this. “War paint. For men ...

If I had taken mascots into consideration when I applied to colleges, I probably would've ruled out the school I ended up going to, Florida State University. Although its use of "Seminoles" is ...

A new makeup brand is targeting men with skulls, tattoos, muscles and the violence inherent in its name: War Paint. War Paint, which describes itself as "makeup design by men, for men," is far from ...

But one men's makeup brand is being widely criticised online for sharing messaging that seemingly taps into fragile and toxic masculinity. War Paint, a UK-based brand which bills itself as "Makeup For ...

It has become increasingly common to see consumer goods marketed with a masculine edge as an attempt to cash in on a generation of men taught that they can never be manly enough, with a focus on ...