"I am become meme," declared Elon Musk at the 2025 Conservative Political Action Conference, just after hoisting a chainsaw—a gift from Argentina's president, Javier Milei—above his head. The tech ...

There's a specific kind of social failure that happens when someone sends a meme into a group chat and one person responds with a question asking what it means. The conversation doesn't stop, but ...

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. A meme is a shortcut to a universal human emotion. But to ...