Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big ...

The goal of marketing is quickly changing by placing more emphasis on collaboration with the CEO and other C-Suite members to directly solve for consumer pain points, while taking on even more ...

The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

Carlsberg’s new CMO is on a mission to transform the business’s marketing from being “OK” to “exceptionally good”, as he seeks to position the function as a growth driver for the company. Yves ...

What the future of marketing could look like in an AI-native ecosystem. Loading the Elevenlabs Text to Speech AudioNative Player... The United Arab Emirates has emerged as a global AI hub, thanks to ...

Andreas "Drew" Panayiotou joins Pfizer in the pharma’s inaugural biopharma global chief marketing officer role. In this capacity, Panayiotou will initiate building commercial infrastructure and add ...

A modern empty office with a vacant chair behind a desk with a computer monitor and desktop decor. The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the ...