The problem with writing this essay on creativity was evident the moment I mentioned it to anyone. The idea didn’t sound creative, or necessary. It sounded blobby and arbitrary, like the early strains ...

What is creativity? It’s usually defined in terms of imagination and innovation and especially related to the production of artwork. Yet creativity isn’t necessarily about art per se but is a quality ...

Look around you. You’re surrounded by creative people. Or at the very least, you’re surrounded by the work of creative people. Consider that smart watch on your wrist. What about your TV remote that ...

What is “creative nonfiction,” exactly? Isn’t the term an oxymoron? Creative writers—playwrights, poets, novelists—are people who make stuff up. Which means that the basic definition of “nonfiction ...

What’s the big idea? We are all creative beings because making your life is the ultimate creative act. For those who choose to tune their senses as artists, there are 10 key principles to improving ...

Not too long ago, I was asked to present a tool to some of my clients. It was a simple prototype, where a person would type in a few things (i.e., advertising channel, product and occasion), and in ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

Apple has always understood one idea that most small businesses overlook. Creativity grows from speed. Not perfection. Not ...

Chloe Preece, ESCP Business School and Hafize Çelik, University of Bath Is computational creativity possible? The recent hype around generative artificial intelligence (AI) tools such as ChatGPT, ...