The reader was correct that the word “equity” should not have been in quotation marks in the headline. Quote marks are used in headlines when a word or phrase is a direct quote from the article.

When you think of double quotation marks, you probably remember your English lessons in school. However, in Microsoft Excel, ...

Using Quotation Marks One of the most straightforward methods to search for exact phrases on Bing is by enclosing your search terms within quotation marks.