Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that ...
AppLovin may be facing heat over its data privacy practices, but soaring profits and big AI ad bets have investors cheering ...
Netflix announces a new way to measure viewership; streaming and smart TV companies face investigations; and Polymarket ads ...
Social CPMs have risen. Incremental audiences on social platforms have declined. Growing brand-safety concerns make the ...
Perhaps you know the supplement brand AG1. Or maybe you know it by its original name, Athletic Greens. Regardless, the ...
Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.” ...
The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...
One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic ...
Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We ...
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity.
Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...
According Truthset, IP-to-email matches are accurate just 16% of the time, while IP-to-postal matches are accurate only 13% ...
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