India never needed more sauces—it needed a way to organise its obsession with heat. Kaatil is stepping into that gap, turning ...

Head & Shoulders entered as a specialist solution brand, not just a beauty shampoo. Head & Shoulders’ journey in India ...

India isn’t one market—it’s hundreds layered into one. For brands, the challenge isn’t translation, but building systems that ...

OnePlus has partnered with Terribly Tiny Tales (TTT), to launch ‘Not Again,’ a micro-drama series created for the launch of ...

The company has also launched its ‘BORING vs BOLD’ campaign, positioning its Louisiana-style flavours as an alternative to conventional fried chicken choices.

The campaign targeted returning NRIs at Mumbai airport through contextual messaging across 52 digital touchpoints during the ...

Netflix has appointed Raghav Raj Kodesia to its original films & licensing function in India, as the platform continues to ...

The new Bengaluru office will focus on AI-led and data-driven marketing solutions across sectors, including FMCG, D2C, ...

Rahul will lead the introduction and expansion of the company’s Washing Machine, Refrigerator, and Small Domestic Appliances ...

The campaign reflects a targeted communication approach, aligning a regional icon with messaging around family, food ...

The FIFA 365 Adrenalyn XL™ 2026 range includes 300+ football stars, with Starter Packs, tins and rare cards such as Golden ...

She joins from The Economic Times Brand and previously served as CMO at ASK Asset & Wealth Management between 2021 and 2025.