23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes. Contact Customer Support at [email protected] or call +91 022 69047500 ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

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Every day, millions of us make choices: what to buy, how to consume, who to support. You know that feeling of having overwhelming choices. Often, these choices are made out of habit, convenience, or ...

A city’s skyline is more than just its architecture; it is a reflection of its culture, energy, and identity. Among the visible elements shaping this urban aesthetics is out-of-home (OOH) advertising.

Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...