DMEXCO 2024 highlighted the growing importance of influencer and referral marketing as essential tools for brands to connect ...

Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign ...

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox ...

ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC The UK’s Advertising Standards ...

Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions ...

Zefr's Brand Safety & Suitability Reporting on YouTube covers in-stream and shorts inventory across multiple campaign formats ...

Tom Ellingsen, director advertising at Schibsted Marketplaces, states: “We are excited to partner with goTom to harness their ...

Key insights from the Commerce Creator Lightning Survey include: 45% of creators say rising competition for audience ...

One of the major trends of 2024, retail media is gaining significant traction as retailers recognise its potential to ...

Alysha’s role at Brand Metrics will be to work alongside head of CTV, Robby Kraai, to create innovative CTV solutions that ...

Women’s sport is undeniably gaining momentum, with 39% of Gen-Z actively watching and 83% of brands planning to increase ...

Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, ...