Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Aquila, established last year by the Association of National Advertisers (ANA), offered its first major progress report during a session at the ARF’s annual AudienceXScience conference on March 26.

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...