Yamammi, a Dubai-based Influencer Marketing and UGC (user-generated content) agency founded in 2024, was created to solve a ...

Podcast analytics company Podstock has launched Agent, an AI-powered assistant built into its platform to automate analytics, planning, and campaign execution for podcast networks, studios, and ...

Samsung Electronics hosted 140 influencers from 35 countries at its #TeamGalaxy Connect 2026 event in San Francisco for three days, from February 25, coinciding with the company’s Galaxy Unpacked ...

User-generated content (UGC) has quietly become one of the most effective conversion tools in digital advertising. But the creators behind it are working without any of the professional scaffolding ...

Most brands entering the Creator Economy arrive with the same instinct: find the biggest influencer, hand them a brief, and measure the results in conversions. Ryan To, founder of Creatorverse and ...

Connected TV platform Play.Works has announced the addition of Ben Azelart to its CTV network, bringing the YouTuber’s content to television screens as the platform continues to scale its ...

Concept Group, an Indian independent agency network, has launched Puzzle Media, a dedicated Influencer Marketing vertical operating under its Concept BIU unit. Puzzle Media offers end-to-end ...

Creators and brands that reply to comments on their posts consistently outperform those that do not, according to new research from social media management company Buffer. The finding held across all ...

Vivian Kwan entered the talent management business from the creator side of the table. After experiencing brand deals and agency relationships firsthand, she launched Meraki Group in 2021 to advocate ...

Creators have proven they can launch products. Raising the money to build those businesses remains a much harder challenge. Founded in 1996, Dolphin operates as an entertainment marketing and ...

Olivia Dean added more than 1 million Instagram followers in February 2026, leading a list dominated by British musicians, creators, and one very viral cancer patient. Mental health advocates, a ...

Public opinion was once formed in newspaper columns and television broadcasts. Today, according to Brooks Miller, a new ...