Back in 2012, if you asked anyone what the hottest sneaker brand in the world was and they didn’t immediately say Nike, you’d have thought they were either insane or lying. Nike's stiffest global ...

This winter, Adidas plans to bring back the original version of the Ultra Boost sneaker. Set to drop in the month of December, the silhouette is said to return in its initial colorway with the same ...

Since its initial introduction way back in the late ‘40s, adidas has helped restructure athletic apparel transcending the business of sportswear to levels few others can lay claim to, be it in any ...

It’s fair to say that adidas’s boost foam technology was a significant leap forward in the running industry, brands suddenly had to deliver new technology in a bigger way; they all had their named ...