The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs.

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

On Wednesday, Guess Inc. revealed that Ferragni will front the spring 2026 global advertising campaign, photographed by Luca ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...