The BTS Army is eating up the K-pop group's newest single, "Butter." BTS posted the song's official music video on YouTube on Thursday, May 20. It hit 108.2 million views within a day of its release.

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. For years, BTS reigned as the biggest name in K-pop, and perhaps ...

How do you follow an all-conquering, Grammy-nominated hit like BTS’ “Dynamite”? By strategically crafting an even bigger one. That was the goal a group of songwriters and producers set for “Butter.” ...

BTS fans have permission to dance all the way to their nearest McDonald’s, which has unveiled a new set of adorable Happy Meal toys inspired by the seven-piece boy band. As announced Tuesday (Aug. 19) ...

Their reunion? It's smooth like butter. The K-pop septet BTS will return in spring 2026 with a new album and world tour. Members Jin, RM, V, Jimin, J-Hope, Jung Kook and Suga made the announcement ...

(CNN) — Their reunion? It’s smooth like butter. The K-pop septet BTS will return in spring 2026 with a new album and world tour. Members Jin, RM, V, Jimin, J-Hope, Jung Kook and Suga made the ...

NEW YORK (AP) — Their reunion? It’s smooth like butter. The K-pop septet BTS will return in spring 2026 with a new album and world tour. Members Jin, RM, V, Jimin, J-Hope, Jung Kook and Suga made the ...