From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the year.

As the festive season approaches, Tesco is making a strategic push to engage shoppers through its loyalty scheme. The move coincides with mounting pressure on household budgets, offering customers an ...

Stubbornly high prices colliding with a suddenly fragile job market have pushed the Federal Reserve into its most ...

A new study shows Americans are willing to let AI make their insurance choices, revealing how far trust in algorithms has ...

A dad who 'lost it' at Taco Bell, a crisp munching burglar and a taxi driver who sold 'Donald Trump' pills were among the ...