American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Many grocery store chains offer rewards programs that, especially in this economy, could add up to decent savings on your ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

The deal gives the online ordering giant a loyalty product that integrates directly with its other services. It has been much ...

American Airlines fliers are fuming after the carrier cut its program awarding bonus miles and other travel perks to passengers who purchase a basic economy ticket. According to the airline’s website, ...

In an era of declining margins, retailers are looking to build high value relationships with customers that don't necessarily ...

The concept of digital rewards is slowly becoming an integral part of modern retail. More and more brands are now using ...

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted promotions. A customer deemed “high-value” may receive fewer incentives, ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

Purpose and values are the foundation to lasting loyalty. By consistently leading with your core, staying connected to your ...