As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

New ABM enhancements help marketing teams reach the right decision-makers with verified engagement, first-party intelligence, ...

Salesforce has defined the SaaS model with its CRM suite of digital tools, applicable to a multitude of businesses.

Cairns Crocodiles, presented by Pinterest has signed Indian Television as an official media partner, strengthening its ...