New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...
I think of many classic local and national TV advertisements that were so good that, like them or not, they stuck in your ...
The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...
Digital and online technologies have made our workplace routines faster and easier. They have also made it easier for ...
After 20 years in marketing, I thought I had seen it all but then… I’ve led big regional teams, juggled brand, performance, ...
A new family of Android click-fraud trojans leverages TensorFlow machine learning models to automatically detect and interact ...
Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans ...
AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.
As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...
Adult learning in the United States continues to evolve as colleges, universities, and professional programs adapt to the ...
The right choice is about aligning your production approach with what you want to achieve, whether that's speed, scale, ...
In 2025, the U.S. Food and Drug Administration (FDA or the Agency) issued a surprising number of enforcement letters to ...
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