Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

As December days tick closer to Christmas, many families are searching for fresh ways to keep the Elf on the Shelf magic alive. For parents who feel like they’ve already tried it all, coming up with ...

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been scratching their heads as to what comical scenes they can place the mischievous toy ...

The Scottsdale Promenade says the display might be one of the largest Elf on the Shelf installations in the world SCOTTSDALE, AZ — A towering Elf on the Shelf is once again towering over the ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

Love it or hate it, the Elf on the Shelf has returned to count down the days to Christmas in households all over the world. Dressed in their signature red and white jumpsuits and adorable Santa hats, ...

The creators of the beloved holiday tradition, The Elf on the Shelf, talk about the origin of the story and the latest developments in their business. Canada making border crossing change that will ...

The elf, for example, can be found in different places throughout the day. It can also be involved in a fun activity, like baking cookies or decorating the Christmas tree. Here’s how the story goes: ...

It's that time of the month where Elf on the Shelf doesn't seem like such a good idea anymore? Parents starting to stress on how to think of another nine days worth of mischievous ideas. Night after ...