That tiny upgrade is where India’s FMCG story lives. And that is exactly why the Union Budget 2026 matters so much to this ...

Saloni Anand has been shaping how Traya speaks, what it refuses to promise, and the long-term relationship it chooses to build with users ...

By backing new-age consumer brands, large FMCG companies are hoping to be in tune with evolving consumer trends. The ultimate ...

Zee Entertainment’s CEO Punit Goenka noted that advertiser categories beyond FMCG are starting to contribute, offering some diversification to the revenue mix ...

Zee Entertainment reported a 5% YoY decline in consolidated net profit for Q3, totalling ₹155 crore. Operational revenue rose ...

Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...

The company said ZEE5 revenues grew 73% year-on-year during Q3 FY26 to Rs 418 crore, and added that the digital business ...

Brands are shifting from one-off summer giveaways to reusable promotional products that deliver long-term visibility ...

Hindustan Unilever led TV advertising in 2025 with a 14% share, while the top 10 advertisers together accounted for 44% of ...

Cartology has appointed former George Weston Foods marketing and innovations director for Tip Top, Brett Grebert, as general ...

Justine Essien is making waves in Nigeria’s marketing scene, particularly in the demanding intersection of fintech and ...

This month, the UK government introduced laws to completely ban advertising of foods high in fat, salt and sugar (HFSS) on ...