Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Meta’s ambitious Metaverse project is causing tension among employees and investors who question its future. Discover what ...

Meta is making a change to how sharing videos works on Facebook. Right now, you can share videos as a video from the post ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

All new videos uploaded on Facebook will soon be classified as Reels, simplifying how users publish visual content, social ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

CMOs must address 10 pressing issues, including AI integration, Google’s evolving SERPs, data privacy, and content differentiation ...