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ET BrandEquity on MSNWalmart-backed Flipkart turns to videos and livestream to woo Indian online shoppersWhile the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...
From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...
The global online live sports streaming market is projected to reach $133.98 billion by 2031, growing at a 25% CAGR. Meanwhile, US digital live sports viewership has well surpassed linear TV .
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